Southern First Appoints Blair Miller: A New Era of Retail Banking

Southern First Bancshares, Inc. (SFST) has made a strategic move by appointing Blair Miller as the new Chief Retail Experience Officer and Executive Vice President. With over 20 years of experience in the banking industry, Miller brings a wealth of knowledge and passion to his new role. His appointment signals a commitment to enhancing the retail banking experience for customers and fostering an engaged culture within the bank.

Miller's extensive experience at Pinnacle Financial Partners, where he served as Area Manager and Senior Vice President for 12 years, has equipped him with valuable insights and perspectives to lead Southern First's retail banking team. His focus on exceptional service and authentic hospitality will be instrumental in driving customer satisfaction and retention. Miller's involvement in the Upstate community, serving as Chairman of the Greer Chamber of Commerce Board and volunteering with Greer Relief, also demonstrates his commitment to community engagement and giving back.