Sonic Automotive Partners with NETSOL for Digital Retail Innovation

Sonic Automotive has partnered with NETSOL Technologies to develop a digital retail platform for its EchoPark locations. The platform aims to improve the customer experience and streamline operations, leveraging NETSOL's Transcend Retail technology. Sonic Automotive operates 108 franchised stores across 18 states and manages 18 EchoPark used-vehicle stores, 16 collision centers, and 14 powersports locations. The company reported a revenue of $14.2 billion in 2024, with a market capitalization of $2.83 billion. Sonic Automotive's financial health is underscored by revenue growth, operating margin, and net margin, but also features a high debt-to-equity ratio and insider selling activity.

Sonic Automotive, Inc. (NYSE: SAH), a leading automotive and powersports dealership group, has announced a strategic partnership with NETSOL Technologies, Inc. (Nasdaq: NTWK) to develop a next-generation digital retail platform for its EchoPark Automotive operations. The initiative aims to enhance customer experience and streamline operations by leveraging NETSOL's Transcend Retail technology [1].

The collaboration reflects Sonic's commitment to digital innovation and its broader strategy of embracing digital-first retail models. The partnership will involve a discovery engagement led by NETSOL's Transcend Retail team, working closely with Sonic stakeholders to define the requirements and roadmap for the new platform [1].

Sonic Automotive operates 108 franchised stores across 18 states, with 18 EchoPark used-vehicle stores, 16 collision centers, and 14 powersports locations. The company reported a revenue of $14.2 billion in 2024, with a market capitalization of $2.83 billion. Despite a high debt-to-equity ratio and insider selling activity, Sonic's financial health is underscored by revenue growth, operating margin, and net margin [2].

NETSOL Technologies, a provider of AI-powered solutions for asset finance and leasing, has been at the forefront of technological innovation in the automotive industry. The company's Transcend Retail platform is designed to revolutionize the way dealerships sell, finance, and deliver cars with a fully digital, integrated solution [1].

The partnership between Sonic Automotive and NETSOL Technologies is part of a broader trend among leading dealership groups prioritizing digital transformation to stay competitive in the evolving automotive marketplace. By adopting a digital-first strategy, Sonic Automotive aims to deliver a seamless, connected retail journey for its customers [1].

The discovery engagement is expected to produce a future-state blueprint aligned with Sonic's vision for an elevated, technology-driven retail experience. This partnership is a significant step in Sonic Automotive's commitment to digital innovation and reflects the company's long-term strategy to become the most valuable diversified automotive retail and service brand in America [1].

References:
[1] https://www.nasdaq.com/press-release/netsol-chosen-sonic-automotive-power-next-gen-digital-retail-experience-2025-08-26
[2] https://www.stocktitan.net/news/NTWK/