Sonatel names Brelotte Ba CEO effective Aug. 1

Sonatel names Brelotte Ba CEO effective Aug. 1

July 2, 2025 - Sonatel, a prominent telecommunications company in West Africa, has announced the appointment of Brelotte Bâ as its new CEO, effective August 1, 2025. This move comes as a significant leadership change, replacing Sékou Dramé. The decision was made during a council meeting in Paris on July 24, 2025, with Orange, the majority shareholder at 42.3%, playing a key role in the decision-making process [1].

The appointment of Brelotte Bâ follows a period of heightened syndical tension within the company. The new CEO is expected to bring stability and strategic direction to Sonatel, which has been facing challenges in maintaining its market position. Bâ's background and experience will be crucial in navigating these challenges and ensuring the company's continued growth and profitability.

This leadership transition coincides with Orange's broader strategic moves in the Middle East and Africa region. Orange Group has appointed Eng. Yasser Shaker as Executive Vice President and CEO of Orange Middle East and Africa, effective July 1, 2025. Shaker, who has 28 years of industry experience, will also join the Group’s Executive Committee [2]. His appointment reflects Orange’s confidence in his leadership abilities and his track record of transforming Orange Egypt into a profitable and competitive entity.

The appointment of Brelotte Bâ and Yasser Shaker signals a renewed focus on strategic leadership and transformation within the Orange Group and Sonatel. These appointments are expected to drive growth and innovation in the telecommunications sector, which is highly competitive and rapidly evolving.

References:
[1] https://www.financialafrik.com/2025/07/24/sonatel-brelotte-ba-aux-commandes-sur-fond-de-tensions-syndicales/
[2] https://techafricanews.com/2025/07/21/yasser-shaker-to-lead-orange-mea-as-ceo-joins-group-executive-committee/