SoFis Fintech Pivot Fuels 6.75% Surge $3.37 Billion Volume Ranks 26th in U.S. Equity Trading

On October 7, 2025, SoFi Technologies (SOFI) saw a 6.75% rise in its stock price, with a trading volume of $3.37 billion—a 31.31% increase from the previous day—ranking it 26th in volume among U.S. equities. The surge followed renewed investor interest in fintech platforms with expanding service offerings. Recent developments highlighted include the company’s strategic pivot toward mortgage refinancing and student loan solutions, which analysts suggest could stabilize revenue streams amid macroeconomic volatility.

Market participants noted that SoFi’s recent partnership with regional banks to streamline underwriting processes has positioned it to capture a larger share of the post-pandemic credit market. Additionally, the firm’s Q3 earnings report, released earlier in the week, emphasized cost-cutting measures and a 12% year-over-year reduction in customer acquisition costs, signaling operational efficiency gains. These factors, combined with a broader market rotation into high-growth fintech names, contributed to the stock’s performance.

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