Society Pass Inc. (SOPA) Stock Surges 96.52% on Launch of TMG Social in Thailand

The share price rose to its highest level so far this month, with an intraday gain of 96.52%.

Society Pass Inc. (NASDAQ: SOPA) surged after announcing the launch of TMG Social, a live commerce platform on TikTok in Thailand, targeting Southeast Asia’s $90 billion social commerce market. The platform integrates shoppable posts, livestream shopping, and a creator marketplace, leveraging the region’s high social media engagement. CEO Raynauld Liang emphasized the strategic alignment with fast-moving consumer goods and beauty sectors, where social commerce trends are driving demand.

The initiative reflects the company’s broader push to expand its digital marketing and e-commerce ecosystem. TMG Social aims to generate $10 million in revenue by 2026 through campaign fees, livestream commissions, and creator partnerships. Analysts attribute the stock’s volatility to investor optimism around scalable growth and performance-based monetization strategies.

The move strengthens Society Pass’s position in a market where platforms like TikTok are reshaping retail, though challenges from established e-commerce players and regulatory risks remain.