Social Media and Online Shopping Trends: Insights from DoubleVerify's Global Insights Reports

A new report from DoubleVerify highlights evolving social media and online shopping trends. The report surveyed over 22,000 consumers and 2,000 marketers, finding that YouTube, Facebook, and Instagram are the most popular social media platforms, with TikTok, X, LinkedIn, and Pinterest lower down the list. The report also shows that younger users prioritize social media for news consumption, while older consumers prefer TV news and dedicated news websites. Additionally, the report highlights the rising influence of social media influencers on purchase decisions.