SOBR shares surge 10.38% premarket after securing first rehabilitation customer and industry advocacy.

SOBR Safe (NASDAQ:SOBR) surged 10.38% in premarket trading following multiple positive developments. The company recently secured its first rehabilitation customer in the $75 million justice market, expanding its alcohol testing solutions for rural areas. Additionally, SOBR launched sales of its alcohol detection wearable, SOBRsure, and partnered with Mothers Against Drunk Driving to combat teen drunk driving. Recent collaborations with TerraTech and RUBI further strengthened its market position in oil and gas and ridesharing sectors. These strategic advancements, coupled with media coverage highlighting the product’s non-invasive technology and growing industry adoption, likely drove investor optimism. The upward momentum aligns with the company’s focus on expanding its wearable market presence and securing enterprise clients, reinforcing its growth narrative ahead of broader market open.