The Sneaker Industry is Set to Explode with Stephen Curry's Departure from Under Armour and Potential New Deals with Nike, Adidas, and Others.

Stephen Curry has parted ways with Under Armour, ending a 7-year partnership worth over $100 million. Curry will shift focus to "aggressive growth" and his last shoe with Under Armour will release in February. The breakup signals a potential shift in the sneaker industry, with Nike, Adidas, and Puma expected to pursue new deals with Curry, who has equity in Under Armour and a new shoe with Nike.