Snap Pivots to Startup Squads as Stock Climbs 0.83% on $660M Volume, 147th in Market Activity—Snapchat+ Now Generates $700M in Recurring Revenue

On September 9, 2025, , ranking 147th in market activity. The stock’s performance followed the company’s announcement of a strategic reorganization into smaller “startup squads” to address slowing ad revenue growth and declining user numbers. CEO emphasized the need for agility, .

The shift to 10-15 member teams operating as independent units reflects Snap’s response to competitive pressures from Meta, Alphabet, and TikTok. , . Analysts highlight the challenge of competing with tech giants’ scale, .

Wall Street remains cautiously optimistic. Of 44 brokerage firms, , . However, . Legal challenges, including multiple , also weigh on investor sentiment, though these cases are unrelated to operational performance.

To run this back-test accurately, two key parameters require clarification: 1) the universe definition (e.g., NYSE/NASDAQ-listed stocks or S&P 1500), and 2) trade-price convention (close-to-close or open-to-close returns). Once specified, the test will analyze daily volume rankings and portfolio performance from January 3, 2022, through the latest available date.