Snap Creates New Subsidiary, Specs Inc., to Oversee Smart Glasses Business and Prepares for AR Glasses Launch in 2026.

Snap has created a new subsidiary, Specs Inc., to handle development, partnerships, and branding for its AR glasses. The company plans to launch its consumer-facing AR glasses, called Specs, later this year. The new subsidiary is expected to give the smart glasses business sharper operational focus and greater flexibility, making it easier to form partnerships and explore minority investments.