Smithfield launches "We Speak Pork" campaign with Ben Schwartz as voice.

Smithfield Foods has launched a national advertising campaign, "We Speak Pork," featuring Emmy Award-winning comedian Ben Schwartz as the voice of their pork products. The campaign aims to showcase Smithfield's portfolio of products, including bacon, lunch meat, smoked hams, and pre-marinated pork tenderloins. Schwartz's voice will remind consumers of the quality and deliciousness of Smithfield's products.

Smithfield Foods, a leading American food company, has launched a new national advertising campaign called "We Speak Pork." The campaign features Emmy Award-winning comedian Ben Schwartz as the voice of Smithfield's portfolio of pork products, including bacon, Prime Fresh lunch meat, smoked hams, and pre-marinated pork tenderloins. The campaign aims to target Gen Z and Millennial consumers while strengthening Smithfield's position in the packaged meats segment [1].

The "We Speak Pork" campaign is designed to drive awareness among younger consumers by providing a relevant and authentic voice for the Smithfield brand. The creative platform showcases Smithfield's products with bold visuals, highlighting their versatility and convenience for everyday use. The campaign is directed by David Ma and created by The Escape Pod Chicago, with the ads now available on digital channels including streaming platforms and Smithfield's YouTube channel [1].

Smithfield Foods currently holds the #1 market position in uncooked bacon and smoked ham in the U.S., and maintains top-ten positions in uncooked breakfast sausage and packaged lunch meat. The company's brands collectively hold the #2 overall U.S. market position for branded packaged meats, with top-three share in 15 of the 25 packaged meats categories in which they compete [1].

Ben Schwartz, known for his roles in "Parks and Recreation," "House of Lies," and the "Sonic the Hedgehog" movie series, expressed his excitement about the campaign. "I am proud to finally answer the question that has tormented mankind for years: 'If Smithfield pork could talk, what would it sound like?' The answer is me," he said. "I am excited to work with Smithfield and begin my pork product journey as the voice of their 'We Speak Pork' campaign" [1].

The campaign is an extension of Smithfield Foods' strategy to grow its leadership position in the value-added packaged meats segment. By putting their delicious products front and center, Smithfield aims to remind consumers of the unmatched flavor and quality of their expertly crafted pork products [1].

References:
[1] https://www.globenewswire.com/news-release/2025/08/05/3127249/12889/en/Smithfield-s-We-Speak-Pork-Campaign-Features-Pork-So-Good-It-Speaks-for-Itself.html