Small Cap Consumer Research Upgrades Hold to Buy with $16.75 PT

Small Cap Consumer Research Upgrades Hold to Buy with $16.75 PT

Small Cap Consumer Research (SCCR) has upgraded its rating for Guess Inc. (GES) from "Hold" to "Buy," with a new price target of $16.75. The research firm's decision reflects its optimism about the company's future performance and growth prospects. Guess Inc. designs, markets, distributes, and licenses contemporary apparel and accessories, with a strong presence in the United States.

The upgrade comes after a series of positive analyst ratings and price target adjustments. On August 21, 2025, Telsey Advisory Group maintained its "Market Perform" rating but raised the price target from $13.00 to $16.75, marking a 28.85% increase. This was followed by UBS maintaining its "Neutral" rating while raising the price target from $12.00 to $13.00, reflecting an 8.33% increase on August 19, 2025 [1].

SCCR's upgrade is based on the company's strong fundamentals and robust growth prospects. Guess Inc. operates in five reportable segments: Americas Retail, Americas Wholesale, Europe, Asia, and licensing. The company's geographic focus is primarily on the United States, where it derives the majority of its revenue.

Based on the consensus recommendation from 3 brokerage firms, Guess Inc.'s average brokerage recommendation is currently 2.7, indicating a "Hold" status. However, the average target price for Guess Inc. (GES) is $16.33, with a high estimate of $23.00 and a low estimate of $13.00. The average target implies a downside of 3.01% from the current price of $16.84 [1].

GuruFocus estimates the estimated GF Value for Guess Inc. (GES) in one year to be $31.75, suggesting an upside of 88.54% from the current price of $16.84. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at, calculated based on historical multiples and future performance estimates [1].

In summary, SCCR's upgrade reflects its positive outlook on Guess Inc.'s future performance and growth prospects. The company's strong fundamentals and robust growth prospects make it an attractive investment option for investors seeking long-term growth and stability.

References
[1] https://www.gurufocus.com/news/3084211/todays-analyst-rating-for-guess-ges-market-perform-maintained-ges-stock-news