Sinclair Appoints Tanya Winscott as VP/GM of KMPH and KFRE in Fresno, CA

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) has announced the appointment of Tanya Winscott as Vice President and General Manager of KMPH/FOX and KFRE/CW in Fresno, CA. This strategic move is set to bring significant changes to the local news landscape and community engagement in the Central Valley region.



Winscott brings a wealth of experience in sales and leadership to the table, having served as Director of Sales at KGTV in San Diego and Local Sales Manager at KNXV in Phoenix. Her extensive background in broadcast journalism and experience working in various markets make her an ideal fit for the role. In her new position, Winscott will be responsible for leading the two stations and driving their growth and success.

One of the key priorities for Winscott will be to enhance local news coverage and engage with the Central Valley community. She has expressed enthusiasm about working with the local community and delivering high-quality local news and programming. This focus on community engagement is likely to lead to more relevant and tailored content, addressing the needs and priorities of local residents.

Winscott's appointment is also expected to bring a fresh perspective to the stations' content and management. Her diverse background and experience working in various markets could contribute to a more inclusive work environment, fostering a culture that values different viewpoints and backgrounds.

In addition to her leadership and sales experience, Winscott's strong understanding of the evolving media landscape will enable her to adapt to changes in the industry and capitalize on new opportunities. This could involve exploring digital platforms, innovative content strategies, or partnerships with other media outlets to expand the stations' reach and relevance.

In conclusion, Tanya Winscott's appointment as Vice President and General Manager of KMPH/FOX and KFRE/CW in Fresno, CA is likely to bring positive changes to the local news landscape and community engagement. Her focus on community engagement, diverse background, and strong understanding of the media landscape will help drive the stations' growth and success in the Central Valley region.