Simmons First National's 15-min chart sees MACD, KDJ Death Cross signals.

At 13:30 on October 21, 2025, Simmons First National's 15-minute chart has triggered a MACD Death Cross and KDJ Death Cross. This suggests that the stock price has the potential to continue falling, as the momentum is shifting towards the downside and may further decrease.

Simmons First National Corp (SFNC), a regional banking company, has been facing significant market challenges in recent quarters, with its stock price potentially set for further decline based on technical indicators. The company's latest earnings call and financial reports highlight both positive and negative aspects of its performance.

On October 17, 2025, SFNC reported transformational actions taken during Q3 2025 to address structural challenges and focus on business efficiency. The company emphasized organic growth capabilities and talent acquisition to drive future growth. Additionally, SFNC has a positive outlook for net interest income growth due to the repricing of $3 billion in fixed-rate loans over the next 24 months. The company has implemented a hedging program to manage interest rate risk, aiming to maintain a net interest margin between 350 to 375 basis points Simmons First National Corp (SFNC) Q3 2025 Earnings Call Highlights: Strategic Transformations ...^[1].

However, the competitive environment is intense, with some competitors offering aggressive pricing that SFNC considers unsustainable. Deposit betas are expected to moderate due to the reduction of brokered deposits and competitive pressures, potentially impacting deposit costs. The company faces challenges in consumer deposit growth due to lower average balances per account, despite an increase in the number of accounts. SFNC is operating with a leaner deposit base, which may require strategic adjustments to maintain growth Simmons First National Corp (SFNC) Q3 2025 Earnings Call Highlights: Strategic Transformations ...^[1].

In Q3 CY2025, SFNC missed Wall Street's revenue expectations, with sales falling 426% year on year to -$569.5 million. Its non-GAAP profit of $0.46 per share was in line with analysts' consensus estimates. The company reported a net interest income of $186.7 million, which was 18.4% year-on-year growth, 0.6% below analyst estimates. The revenue decline was primarily due to a $801.5 million pre-tax loss on the sale of low-yielding securities Simmons First National (NASDAQ:SFNC) Reports Sales Below Analyst Estimates In Q3 Earnings^[2].

Technically, Simmons First National's 15-minute chart on October 21, 2025, triggered a MACD Death Cross and KDJ Death Cross, suggesting a potential continuation of the stock price decline. These indicators signal a shift in momentum towards the downside, which may further decrease the stock price.

Despite the challenges, SFNC remains committed to strategic initiatives focused on organic growth and operational excellence. The company aims to enhance efficiency and talent acquisition, leveraging opportunities from disruptions in their footprint. Brogdon, the President, highlighted the focus on generating strong risk-adjusted returns without sacrificing soundness and profitability Simmons First National Corp (SFNC) Q3 2025 Earnings Call Highlights: Strategic Transformations ...^[1].

In conclusion, Simmons First National Corp faces intense competitive pressures and significant market challenges. While the company has taken transformational actions and has a positive outlook for net interest income growth, the current market conditions and technical indicators suggest a potential continuation of the stock price decline. Investors should closely monitor the company's strategic initiatives and market developments to assess the potential impact on its financial performance and stock price.