Similarweb Unveils GenAI Intelligence Toolkit to Track AI-Driven Traffic and Visibility for Brands

Similarweb has launched the GenAI Intelligence Toolkit to track AI-driven brand visibility and traffic. The toolkit provides comprehensive insights into AI channel performance compared to competitors, helping businesses benchmark and optimize their online presence. AI platforms generated over 1.1 billion referral visits in June 2025, a 357% increase year-over-year. The tool enables brands to see where they are being mentioned, identify leading sources cited within AI-generated content, and improve their online visibility.

Similarweb has introduced the GenAI Intelligence Toolkit, an innovative solution designed to provide businesses with a comprehensive view of their performance across AI-powered platforms. This toolkit aims to measure brand visibility and traffic generated by AI chatbots and other AI platforms, offering a detailed analysis of how generative AI is reshaping the digital marketing landscape [1].

The GenAI Intelligence Toolkit stands out by offering both visibility and traffic data for AI platforms, giving businesses a holistic understanding of their performance. This tool allows companies to connect visibility and traffic metrics, understand their brand's performance across AI platforms, and identify where their brand is being mentioned or not. Additionally, it provides insights into the volume of AI-driven traffic to landing pages and competitor performance, enabling businesses to optimize their content and strategies to boost traffic from the AI channel [1].

In June 2025, AI platforms such as ChatGPT, Gemini, Perplexity, Grok, and CoPilot generated over 1.1 billion referral visits, marking a 357% year-over-year increase. This significant growth highlights the rising importance of AI in digital marketing and the need for businesses to understand and leverage AI traffic [1].

The toolkit is particularly useful for marketers, merchants, and digital leaders seeking to understand when AI chatbots recommend their business and how much traffic they drive to company websites. It allows businesses to benchmark their performance against competitors, gain new consumer insights, and optimize their content and strategies to improve their online visibility and engagement [1].

Similarweb's GenAI Intelligence Toolkit is part of the company's broader AI initiatives, which aim to help customers understand how AI is reshaping the web and provide them with tools to optimize their digital strategies. The toolkit is available now and offers valuable insights into the AI-driven landscape, enabling businesses to make informed decisions and stay ahead of the competition [1].

References:
[1] https://finance.yahoo.com/news/similarweb-launches-genai-intelligence-toolkit-120000611.html