Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance and Traffic on AI Platforms

Similarweb has launched the GenAI Intelligence Toolkit to help businesses track their brand performance and traffic on AI platforms like ChatGPT and Gemini. The toolkit combines AI Brand Visibility and AI Traffic, allowing companies to understand their representation and value of AI-generated traffic. This is crucial as GenAI is shifting the digital marketing landscape away from traditional search, with AI platforms generating over 1.1 billion referral visits in June this year, a year-over-year increase of 357%.

Similarweb, a leading provider of digital data and analytics, has launched the GenAI Intelligence Toolkit to help businesses track their brand performance and traffic on AI platforms such as ChatGPT and Gemini. The toolkit combines AI Brand Visibility and AI Traffic, allowing companies to understand their representation and the value of AI-generated traffic.

This launch is timely as generative AI (GenAI) is significantly shifting the digital marketing landscape away from traditional search. According to Similarweb's estimates, in June 2025, AI platforms generated over 1.1 billion referral visits, marking a substantial year-over-year increase of 357% [1]. The GenAI Intelligence Toolkit empowers brands to connect visibility with actual traffic and identify which topics are most associated with their company. It also reveals the top-cited sources within the AI answers, providing valuable insights for strategic decision-making.

The toolkit offers several key features:
- Connect Visibility and Traffic: It enables brands to understand their performance across AI platforms.
- See Where Your Brand Is (and Isn’t): AI Brand Visibility shows brands which topics are most associated with the company and the top cited sources within AI answers.
- Benchmark and Act: Users gain visibility into the volume of AI-driven traffic to their landing pages and those of their competitors.
- Understand AI Traffic: Traffic still matters. Conversions, engagement, and revenue happen after the click. Gen AI Intelligence arms users with the knowledge to optimize content and strategy to boost traffic for the AI channel.
- Gain New Consumer Insight: Unlike traditional search keywords, detailed AI queries offer deeper insight into consumer intent.

While other AI brand visibility tools exist, Similarweb's GenAI Intelligence Toolkit stands out by identifying which ones drive traffic to specific pages. Powered by Similarweb's industry-leading Digital Data, it uniquely enables organizations to measure traffic to their own properties and benchmark against competitor performance, offering a comprehensive view of how generative AI is reshaping the landscape.

Similarweb's GenAI Intelligence Toolkit is available now and is part of the company's broader AI initiatives. Similarweb's CEO, Or Offer, emphasizes that AI represents a fundamental shift in the digital marketplace and that the company is committed to helping customers understand how business and consumer use of AI is reshaping the web. The toolkit is designed to empower businesses to navigate this shift effectively.

References:
[1] https://www.marketscreener.com/news/similarweb-launches-genai-intelligence-toolkit-tracking-visibility-and-traffic-across-ai-chatbots-ce7c5fd8dd8ffe25
[2] https://finance.yahoo.com/news/similarweb-launches-genai-intelligence-toolkit-034100928.html
[3] https://www.globenewswire.com/news-release/2025/08/01/3125979/0/en/Brain-PR-Launches-AI-Powered-Media-Intelligence-Framework-to-Map-Brand-Visibility-Across-AI-Driven-Digital-Ecosystems.html