Signet Jewelers Announces New Senior Leadership Appointments with Julie Yoakum and Stacee Johnson-Williams.

Signet Jewelers has announced new senior leadership appointments, including Julie Yoakum as President of Kay Jewelers and Peoples Jewellers, Stacee Johnson-Williams as Chief Merchandise Operations and Sourcing Officer, and Lisa Laich as Chief Marketing Officer. Yoakum brings operational rigor, entrepreneurial mindset, and diamond industry expertise to the role. Johnson-Williams has been interim President of Kay Jewelers and Peoples Jewellers and will now oversee merchandise operations and sourcing. Laich will lead marketing efforts for the company. The appointments are effective immediately.

Signet Jewelers (SIG), the world's largest diamond jewelry retailer, has announced significant changes in its senior leadership team. The appointments, effective immediately, aim to drive sales growth, enhance merchandising capabilities, and strengthen brand marketing initiatives under the company's "Grow Brand Love" strategy. Julie Yoakum has been named President of Kay Jewelers and Peoples Jewellers, bringing over 30 years of industry experience. Stacee Johnson-Williams, who has served as interim President of Kay Jewelers and Peoples Jewellers, will now oversee central sourcing and core merchandising as the new Chief Merchandise Operations and Sourcing Officer. Lisa Laich, with extensive brand marketing experience from Crocs and HEYDUDE, joins as Chief Marketing Officer [1].

These appointments align with Signet's strategic focus on omnichannel retail and digital transformation. CEO J.K. Symancyk emphasized that these leaders will help drive sales growth and improve merchandising and marketing efforts. The company's recent performance, including a record-breaking $10 million fundraising milestone for St. Jude Children's Research Hospital and strong Q1 FY2026 results, underscores its commitment to sustainability and growth [2, 3].

References
[1] https://www.stocktitan.net/news/SIG/
[2] https://www.stocktitan.net/news/SIG/07/31/2025/04/15/News-Signet-Jewelers-Announces-New-Senior-Leadership-Appointments
[3] https://www.stocktitan.net/news/SIG/05/06/2025/07/30/News-Signet-Jewelers-Reports-First-Quarter-Fiscal-2026-Results