Siebert launches Digital Assets Research with Brian Vieten appointment.

Muriel Siebert & Co. launches Digital Assets Research within its Capital Markets division, focusing on cryptocurrency, blockchain infrastructure, and Web3 applications. Brian P. Vieten is appointed as Research Analyst, expanding the firm's research footprint and strengthening support for clients. The group will publish institutional-grade research to meet increasing client demand.

Muriel Siebert & Co. (Siebert), a subsidiary of Siebert Financial Corp. (NASDAQ: SIEB), has announced the launch of its Digital Assets Research division within the Capital Markets division. The initiative aims to provide institutional-grade research on cryptocurrency, blockchain infrastructure, Web3 applications, and public companies with significant exposure to digital assets. Brian P. Vieten has been appointed as the Research Analyst to lead this effort, marking a significant expansion of the firm's research capabilities.

The Digital Assets Research division will publish top-down thematic work, bottom-up models, and periodic industry maps across various segments of the digital asset ecosystem, including miners, exchanges, wallets, payments, Layer 1 and Layer 2 infrastructure, and diversified financials with crypto exposure. This move complements Siebert's broader 2025 expansion in institutional services.

Brian P. Vieten brings extensive experience to the role, having worked as an equity research analyst at Needham & Company and previously held positions at Cowen & Company and Stifel Nicolaus. He has nearly a decade of equity research experience and eight years in the crypto space. Notably, Vieten founded a long-short crypto fund in 2022 and has passed all three levels of the CFA Program.

Randy Billhardt, Head of Capital Markets at Siebert, commented on the appointment, stating, "Client demand for rigorous digital-asset research is rising fast. Brian brings proven equity research discipline and crypto depth that fit our institutional standards. With this launch, we’re adding timely, actionable insights that will help clients to navigate one of the most transformative areas in finance."

The Digital Assets Research division will closely partner with Siebert’s Capital Markets and the firm's Investment Banking team to deliver insights that inform the next wave of product innovation across the firm's brokerage, advisory, and capital markets businesses.

John J. Gebbia, Chief Executive Officer of Siebert Financial Corp., underscored the importance of the new division, noting, "Digital assets are no longer a side story. They are reshaping market structure and investor behavior. Our clients expect clarity and insights they can use. Launching Digital Assets Research keeps us ahead of the curve and informs the next wave of product innovation across our brokerage, advisory, and capital markets businesses."

The launch of Digital Assets Research signifies Siebert's commitment to staying at the forefront of financial innovation and meeting the evolving needs of its clients in the rapidly evolving digital asset space.