Shopify signed up Starbucks, Canada Goose in 2Q

Shopify signed up Starbucks, Canada Goose in 2Q

In a significant move to bolster its platform, Shopify has successfully onboarded two major brands for its second quarter (2Q) 2025: Starbucks and Canada Goose. This strategic partnership is expected to drive substantial growth for both companies and Shopify itself.

Canada Goose, a luxury fashion brand, reported strong financial performance in the first quarter of 2025. The company saw a 22.5% increase in revenues to CAD 107.8 million, with the direct-to-consumer business contributing significantly to this growth [1]. Despite operating losses expanding to CAD 158.7 million, Canada Goose's adjusted net loss per share was CAD 0.91, indicating a challenging yet resilient financial position.

Starbucks, a global leader in coffeehouse chains, has been exploring new digital sales channels to enhance its revenue streams. By partnering with Shopify, Starbucks aims to leverage the platform's robust e-commerce capabilities to reach a broader audience and drive online sales growth.

The addition of these two high-profile brands to Shopify's roster underscores the platform's growing appeal among major retailers. It is anticipated that this partnership will not only boost Shopify's user base and revenue but also provide valuable insights and data that can be used to improve the platform's offerings.

For investors, this news is a positive indicator of Shopify's ability to attract and retain large, established brands. It signals a strong market position and the potential for continued growth and innovation in the e-commerce sector.

References:
[1] https://wwd.com/business-news/financial/canada-goose-q1-2025-earnings-sales-dani-reiss-1238025001/