Shopify Partners with Avex to Launch 'Outgrown the Homegrown' Migration Program for Businesses

Shopify and Avex have launched a program to help businesses migrate to the Shopify platform. The "Outgrown the Homegrown" framework is a structured, 4-month pathway that provides a predictable and de-risked migration process. The program aims to reduce costs and modernize e-commerce presence for enterprise and high-growth merchants. The effectiveness of the framework is demonstrated by the case of Quip, which experienced up to a 36% lower total cost of ownership and up to a 37% faster time-to-value post-migration.

Shopify and Avex have unveiled "Outgrown the Homegrown," a structured framework designed to help businesses migrate to the Shopify platform. This 4-month pathway provides a predictable and de-risked migration process, aiming to reduce costs and modernize e-commerce presence for enterprise and high-growth merchants.

The program addresses the challenges posed by legacy technology, which often slows down brands due to high maintenance costs, fragility under scale, and inflexibility in a rapidly evolving market. "Outgrown the Homegrown" offers a clear pathway that balances business, technical, and customer impact, delivering measurable results within the specified timeframe.

The effectiveness of the framework is illustrated by the case of Quip. Prior to migration, Quip was hindered by a brittle, costly system that limited growth. After a secure migration to Shopify facilitated by Avex, Quip achieved significant improvements:

- Up to 36% lower total cost of ownership
- Up to 37% faster time-to-value
- Access to 10,000+ integrations and apps
- A flexible, global-ready foundation enabling rapid scaling

Meredith Glansberg, CEO at Quip, noted the positive impact of the migration, stating, "Partnering with Avex gave us the ability to move more quickly and nimbly, and to take full advantage of Shopify's ecosystem to grow our business."

The program emphasizes three key imperatives for modernization:

1. Cancel the Noise: Identifying and eliminating resource drains to free up teams.
2. Follow the Signal: Aligning stakeholders around a proven migration pathway.
3. Retire the Stack: Moving past fragile technology to modernize on a scalable platform.

Avex, a Premier Shopify Partner, helps industry-leading brands streamline DTC, B2B, and in-store commerce into a cohesive ecosystem. The partnership with Shopify, the best commerce platform for scale, underscores their commitment to providing modern, scalable solutions.

References:
[1] https://www.prnewswire.com/news-releases/avex-and-shopify-partner-on-outgrown-the-homegrown-a-replatforming-framework-for-enterprise-merchants-stalled-by-legacy-technology-302541727.html