Shoe Carnival Slows Down Shoe Station Conversions Amid Disappointing In-Store Sales

Shoe Carnival is slowing down its store conversion plan, converting only 21 stores to the Shoe Station banner in H1 2026. The company is evaluating store performance and consumer demographics to determine the most effective marketing channels and product mix for Shoe Station stores. This change is a departure from the previous plan to operate 215 Shoe Station stores by back-to-school 2026.