Sharkninja, Inc. shares rise 1.19% after-hours following Ulta Beauty's earnings beat and increased annual profit forecast.

Sharkninja, Inc. rose 1.19% in after-hours trading. The company's stock price increase aligns with the positive news that Ulta Beauty, Inc. has raised its annual earnings forecast after exceeding its quarterly results. The company's stock price increased by approximately 8% after the market closed. Ulta Beauty reported increased sales across all stores, particularly among younger customers who are willing to spend on trendy and affordable brands like Elf Beauty. The company has also increased customer traffic through the introduction of celebrity-endorsed brands such as Fenty Beauty by Rihanna, as well as investments in marketing and digital channels.