The's Shares Plunge 4.86% on Earnings Pressures Despite Surging $420M Volume Ranking 245th
On September 4, 2025, The shares traded with a volume of $0.42 billion, marking a 46.24% increase from the previous day and ranking 245th in market activity. The stock closed lower amid broader market volatility, with Estee LauderEL-- (EL) falling 4.86% due to earnings pressures and operational challenges.
Recent developments in the beauty and fashion sectors highlighted strategic shifts and brand collaborations. Luxury brands such as Mugler, Tom Ford, and Prada unveiled campaigns and product launches, signaling sustained investment in high-end consumer engagement. However, these moves did not directly influence The’s performance, which remains tied to its own operational updates. Analysts noted that The’s stock reaction may reflect investor caution around broader industry trends, including cost-cutting measures and pricing strategies reported by competitors.
The backtest results indicated a 4.86% decline in The’s stock, aligning with the reported performance. This outcome underscores the impact of macroeconomic factors and sector-specific dynamics on the company’s valuation metrics.

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