Seismic and Salesforce Unveil Aura AI for Agentforce to Boost Revenue Teams' Efficiency and Performance

Seismic introduces Aura AI for Salesforce Agentforce to help revenue teams boost productivity and shorten sales cycles. The AI-powered tool complements Agentforce by surfacing relevant content recommendations and selling playbooks in the flow of work, helping reps hit quota and faster ramp new sellers. The integration is available through Salesforce's AgentExchange marketplace.

Seismic, a global leader in AI-powered enablement, has announced the integration of Aura AI with Salesforce Agentforce, aiming to boost productivity and shorten sales cycles for revenue teams. The collaboration, facilitated through Salesforce's AgentExchange marketplace, brings AI-driven tools directly into the flow of work, empowering sales reps and customer-facing teams.

Aura AI complements Agentforce by providing real-time content recommendations and guided selling playbooks tailored to customer profiles, opportunity stages, and activity signals. This integration helps reps hit quota faster and accelerates the onboarding process for new sellers. The tool eliminates the need for tool-switching, surfacing next-best actions during live conversations and enhancing overall efficiency.

The integration is part of Seismic's ongoing collaboration with Salesforce, which has already demonstrated measurable results. Joint customers across various sectors, including e-commerce, business services, and enterprise software, have reported increased sales productivity, faster deal velocity, and stronger buyer engagement.

Seismic and Salesforce plan to continue their collaboration, focusing on unlocking deeper interoperability between AI agents, platforms, and enterprise workflows aligned with Agentforce innovations. Additionally, Seismic is planning to offer a Model Context Protocol (MCP) server on AgentExchange, empowering scalable digital labor.

The integration of Aura AI with Salesforce Agentforce is expected to drive strategic growth and deliver exceptional customer experiences at scale, positioning Seismic as a key player in the AI enablement landscape.

References:
[1] https://certinia.com/news-center/
[2] https://www.businesswire.com/news/home/20250820098605/en/Seismic-Introduces-Aura-AI-for-Salesforce-Agentforce-to-Help-Revenue-Teams-Win-With-AI