SEGG Media Revamps Lottery Business with Affiliate Initiative and Rewards Program

SEGG Media plans to re-enter the US lottery market with a nationwide lottery rewards program and affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan. The program aims to drive responsible player acquisition and enhance visibility for state-regulated lottery products. The rewards program will offer exclusive promotions and experiences to players and retailers, supporting state lotteries and creating a win-win solution.

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced its plans to re-enter the domestic U.S. lottery market with a nationwide lottery rewards program and affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan. This strategic move aims to drive responsible player acquisition and enhance visibility for state-regulated lottery products.

SEGG Media will launch a nationwide lottery rewards program designed to benefit both lottery players and authorized retailers. The program will allow players to earn exclusive rewards, promotions, and experiences, while also creating new engagement opportunities for retailers who serve as the backbone of lottery distribution. By appealing to all lottery players regardless of their purchase method, the company is positioning itself to build an ecosystem of unique experiences and products specifically for this community.

The company has started the process to serve as an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan. Upon approval, these affiliate marketing programs will mark a return to the U.S. lottery sector for the Lottery.com brand and position the company as a key player in connecting state lotteries with modern, digital-first audiences. Through affiliate integration, SEGG Media will help drive responsible player acquisition and enhance visibility for state-regulated lottery products.

According to a 2023 Gallup survey, more than 143 million Americans purchase lottery tickets on an annual basis [1]. iLottery is the fastest-growing segment in the industry. In 2024, the Kentucky Lottery reported that it generated $671 million in sales from their iLottery program, or 31% of overall sales. They project iLottery sales to grow by 26% in 2025 [1].

Gregory Potts, COO of SEGG Media, stated, "Massive prizes like this week’s Powerball estimated $1.3 billion jackpot bring out the casual players and introduce new consumers to the fun and excitement of lottery games. As more states adopt iLottery programs, we will use the Lottery.com brand to promote and expand those digital initiatives and increase the community benefits supported through lottery ticket sales across the country. Through our rewards program, SEGG Media will deliver a win-win solution that supports state lotteries, creates more value for players, and drives growth for retailers. We strongly believe our shareholders will see the value in using the Lottery.com brand to support, rather than compete, with local retailers and state lottery associations."

The rewards program will roll out in phases beginning later this year, with participating states and retailers announced in the coming weeks. SEGG Media is committed to compliance with all applicable state and federal regulations while promoting responsible gaming.

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

References:
[1] https://www.globenewswire.com/news-release/2025/09/03/3143999/0/en/SEGG-Media-Reenters-U-S-Lottery-Market-with-Lottery-com-Affiliate-Initiative-and-Players-Rewards-Program.html