SEGG Media Expands Globally with Launch of SEGG Digital and SEGG Productions

SEGG Media, a sports, entertainment, and gaming conglomerate, expands globally with the launch of SEGG Digital and SEGG Productions. SEGG Digital focuses on influencer marketing, social media strategies, and digital activations across SEGG Media's portfolio, while SEGG Productions produces premium storytelling across music, lifestyle, and entertainment. The new operations aim to drive audience growth, unlock revenue streams, and expand brand influence.

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), a leading sports, entertainment, and gaming conglomerate, has announced a significant expansion of its international operations with the launch of two new business enterprises: SEGG Digital and SEGG Productions. These new operations aim to accelerate audience growth, unlock new revenue streams, and expand global brand influence across the company's premium media portfolio.

SEGG Digital, led by Charlie Davis and Ray Harris, will serve as the group's global marketing arm. The division will deploy cutting-edge influencer marketing, social media strategies, and digital activations across flagship properties including Sports.com, Lottery.com, Concerts.com, and TicketStubb.com. The mission of SEGG Digital is to drive fan engagement, reach younger audiences, and maximize monetization opportunities by building highly engaged communities across diverse demographics and geographies [1].

SEGG Productions, led by Tamer Hassan, will focus on original, premium storytelling across music, lifestyle, and entertainment. The division will produce docuseries, films, and short-form video content designed to capture cross-border, cross-generational audiences. The first major production, "SAS Unscripted," is already underway, hosted by SAS legend Ant Middleton. The high-intensity series showcases international teams taking on Special Forces-style challenges that test physical, mental, and emotional resilience [1].

Both new business enterprises will be headquartered in Dubai, leveraging SEGG Media's pending acquisition of Nook to maximize operational synergy, global content delivery, and access to high-growth markets. The appointment of Tim Scoffham as CEO of SEGG Digital emphasizes the strategic importance of integrating these new operations to strengthen audience relationships and create sustainable, scalable revenue streams on a global scale [1].

SEGG Media's expansion into digital marketing and premium content production underscores its commitment to fan engagement, ethical gaming, and AI-driven live experiences. The company is redefining how global audiences interact with the content they love. With these new initiatives, SEGG Media is poised to capitalize on the growing demand for authentic, engaging content and digital marketing strategies [1].

References:
[1] https://www.globenewswire.com/news-release/2025/08/28/3141049/0/en/SEGG-Media-Ramps-Up-Global-Operations-with-Launch-of-SEGG-Digital-SEGG-Productions.html