Seawolves Partner BlockDAG for Web3 Fan Engagement

The Seattle Seawolves, a prominent franchise in Major League Rugby, has announced a strategic partnership with BlockDAG, positioning itself as the Official Blockchain Partner for the 2025 season. This collaboration marks a significant move by BlockDAG to integrate Web3 technology into the sports industry, aiming to enhance fan engagement through blockchain.

The Seattle Seawolves, founded in 2017, are two-time MLR champions and founding members of the league. Known for their competitive consistency and strong local following, the team's values of discipline and resilience align closely with BlockDAG’s focus on infrastructure and user-focused growth in the crypto space. This partnership is more than just a branding initiative; it introduces a new model where blockchain becomes an integral part of how fans interact with their favorite team, bringing functionality and digital ownership to the forefront.

A central element of this partnership is the introduction of blockchain-enabled fan assets, including NFTs and fan tokens. These tools are designed to serve as access points to exclusive features, allowing fans to collect, trade, and interact with digital memorabilia, vote in polls, and unlock unique team experiences. This places fans at the center of the team’s digital strategy in a practical and rewarding way.

Nicolaas van den Bergh, Chief Marketing Officer at BlockDAG, highlighted the significance of this partnership, stating, “This partnership will enable us to redefine fan experiences, fostering deeper connections built on trust, creativity, and interactive digital engagement.”

Beyond asset ownership, the partnership will include a monthly co-branded content series across the Seawolves’ digital platforms. This ongoing series will feature highlights, fan-driven segments, interviews, and community polls, all crafted to drive active fan participation. Additionally, content created by players will offer behind-the-scenes access, providing fans with a closer, more authentic view of team life. This approach reflects BlockDAG’s broader principles of decentralization, extending to how audiences are included, heard, and engaged through interactive digital channels.

Shane Skinner, CEO of the Seattle Seawolves, emphasized the importance of the partnership, saying, “We are thrilled to partner with a leading blockchain innovator like BlockDAG to deliver immersive, digital-first experiences to our passionate fanbase.” This collaboration represents more than surface-level innovation; it points to how the Seawolves plan to grow their digital identity while offering fans more meaningful engagement. For BlockDAG, it’s a calculated entry point into a trusted, established sports environment with a dedicated audience.

With over 200,000 BDAG holders and $329 million raised during its crypto presale, BlockDAG is moving beyond core infrastructure and into broader cultural territory, where branding, trust, and public presence matter just as much as code and scalability. This move comes alongside a second July sports partnership with the Seattle Orcas of Major League Cricket, signaling BlockDAG’s commitment to tapping into both domestic and global audiences, from rugby enthusiasts to cricket’s massive fan base.

The partnership between BlockDAG and the Seattle Seawolves is not just a media announcement; it’s a case study in how Web3 can integrate into everyday culture. Sports connect people emotionally, creating rituals, memories, and identity. Now, thanks to blockchain, those elements can also be digital, verifiable, and participatory. As BlockDAG’s GLOBAL LAUNCH release approaches on August 11 and BDAG coins continue to be sold at $0.0016 until that date, the project is clearly steering beyond traditional crypto boundaries. Stadiums, fans, and athletes are becoming part of its long-term growth narrative.

For the Seawolves community, this is a chance to be part of a new era of engagement. For the wider blockchain space, it’s a clear message: BlockDAG is not only building infrastructure, it’s shaping how crypto connects with real-world culture.