SAP Emarsys Q3 2025 Release: Accelerating Growth, Elevating Personalization, and Driving Measurable Engagement

SAP Emarsys has released its Q3 2025 product update, featuring AI-powered tools, deeper integrations, and platform capabilities to enhance customer engagement and deliver business outcomes faster. The release includes Microsoft Ads integration, bounce mail management enhancements, a new segment editor, mobile wallet capabilities, and conversational channels like LINE. Additionally, AI-assisted features like product finder, campaign translator, and segment description generator are now available to help marketers personalize and automate their marketing strategies.

SAP Emarsys, a leading customer engagement platform, has announced its Q3 2025 product update, featuring a suite of AI-powered tools and enhanced integrations designed to accelerate growth and elevate personalization. The release includes several key updates aimed at improving customer engagement and delivering measurable business outcomes.

AI-Powered Innovations and Integrations

The Q3 release introduces Microsoft Ads integration, allowing marketers to leverage SAP Emarsys contact and behavioral data to build targeted audiences and expand their reach across the Microsoft Search Network, including Bing and Yahoo. This integration offers a new channel for marketers to engage with customers and drive conversions.

Additionally, the release includes enhanced bounce mail management with a scalable cloud infrastructure and an updated user interface. This functionality allows marketers to reactivate invalid soft-bounced contacts individually or in bulk, providing more control over email lists and helping protect sender reputation.

New Segment Editor and Mobile Wallet Capabilities

The new Segment Editor makes it easier to create and manage segments, enabling marketers to personalize their campaigns more effectively. The release also introduces mobile wallet capabilities, allowing customers to interact with brands through digital wallets like Apple Pay and Google Pay.

Conversational Channels and AI-Assisted Features

SAP Emarsys is expanding its conversational channels by integrating with LINE, a popular messaging platform in Asia. This integration enables brands to engage with customers through chatbots and messaging apps, providing a more seamless and interactive customer experience.

The Q3 release also introduces AI-assisted features such as the product finder, campaign translator, and segment description generator. These tools help marketers personalize and automate their marketing strategies, improving efficiency and effectiveness.

Strategic Partnerships and Market Positioning

SAP Emarsys continues to strengthen its market position through strategic partnerships and investments. The company recently announced a $150 million R&D investment in Vietnam and expanded integrations with third-party solutions like Elemica and SER. These moves aim to enhance SAP’s supply chain and procurement capabilities, positioning it strongly against competitors like Oracle and Infor [3].

Analyst Ratings and Market Performance

Despite recent earnings reports showing a 49% decline in net income for 2024, analysts maintain a "Buy" rating for SAP, citing 28% cloud revenue growth and strategic R&D investments. The company’s stock performance has been robust, with a one-year low of $210.38 and a one-year high of $313.28, reflecting strong market confidence in SAP’s growth prospects [1].

Conclusion

The Q3 2025 product update from SAP Emarsys underscores the company’s commitment to innovation and customer engagement. With AI-powered tools, enhanced integrations, and strategic partnerships, SAP Emarsys is well-positioned to drive business outcomes and accelerate growth for its clients.

References

[1] https://www.marketbeat.com/instant-alerts/filing-sap-se-sap-shares-bought-by-1832-asset-management-lp-2025-08-23/
[2] https://www.ainvest.com/news/sap-slumps-0-31-380m-trading-volume-1-8b-smartrecruiters-acquisition-drives-strategic-shift-ranked-223rd-market-activity-2508/
[3] https://emarsys.com/learn/blog/sap-emarsys-q3-2025-product-release/