Sanrio Diversifies with Kuromi Netflix Series

viernes, 18 de julio de 2025, 6:56 pm ET1 min de lectura
NFLX--

Sanrio, the company behind Hello Kitty, is promoting its "edgy" character Kuromi in a diversification drive to build up its brands' international following. A Netflix series titled "My Melody & Kuromi" will launch later this month, marking the latest collaboration with the streaming service. The company aims to extend and deepen its characters' global fan base.

Sanrio Diversifies with Kuromi Netflix Series

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