Samsung Turns Wallet into Crypto Command Center for 75M Galaxy Users
Samsung has expanded its integration with cryptocurrency services by partnering with CoinbaseCOIN--, granting 75 million Galaxy device users in the United States access to the exchange's priority trading platform. The collaboration, announced on October 3, 2025, marks Coinbase's largest single consumer distribution initiative and Samsung's most significant foray into the crypto space to date. Through the Samsung Wallet, users can now access Coinbase One, a service offering zero trading fees and enhanced staking rewards, eliminating the need to download separate apps or transfer funds between platforms [1].
The partnership also links Samsung Pay to Coinbase accounts, enabling Galaxy users to make payments tied to their crypto holdings. This integration positions crypto tools alongside existing payment cards, transit passes, and digital IDs within the Samsung Wallet, streamlining the user experience. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized the company's commitment to enhancing the wallet's functionality through collaborations like this, stating that the partnership aligns with Samsung's goal of "meeting users where they already are" [1].
Security remains a core focus, with Samsung Wallet leveraging its proprietary defense-grade security framework, Samsung Knox. The platform employs tokenization, biometric authentication, and secure hardware enclaves to protect sensitive data. Highly sensitive information is stored in an isolated environment on the device, safeguarding it from potential hacking attempts [3]. This layered approach aligns with Coinbase's emphasis on secure and compliant crypto services, as highlighted by Shan Aggarwal, Coinbase's Chief Business Officer, who noted the importance of building trust in digital asset ecosystems [1].
The rollout begins in the U.S., with plans to expand to international markets over the coming months. The feature is being introduced to select Coinbase users in the U.S. and Canada, with full availability expected in the near future. Samsung Pay's integration with Coinbase allows users to fund their crypto accounts directly through the Samsung Wallet, reducing the friction associated with traditional payment methods like bank transfers or credit cards. This seamless experience is expected to accelerate crypto adoption among Galaxy users, particularly those unfamiliar with digital asset management [2].
Analysts suggest the partnership could drive increased transaction volumes for Coinbase while diversifying the financial activities available to Samsung Wallet users. By consolidating payments, digital IDs, and crypto access into a single application, Samsung is positioning its devices as a central hub for digital finance. The collaboration reflects broader trends in the fintech and blockchain sectors, where mobile platforms are increasingly serving as gateways to cryptocurrency transactions. As mobile-based crypto payments transition from niche to mainstream, partnerships like this one are likely to set new standards for convenience and security in the industry [4].

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