Samsung in Talks to Expand Smartphone AI Services Beyond Google's Gemini

Samsung is in talks with OpenAI and Perplexity AI to integrate more AI services in upcoming Galaxy devices, aiming to expand its offerings beyond Google's Gemini. The move seeks to provide customers with a wider range of AI services on Samsung smartphones.

Samsung Electronics is in talks with OpenAI and Perplexity AI to integrate more AI services into its upcoming Galaxy S26 smartphone line, aiming to expand its offerings beyond Google's Gemini AI model. The move seeks to provide customers with a wider range of AI services on Samsung smartphones.

According to Samsung Mobile President and COO Choi Won-Joon, the company is evaluating the use of OpenAI and Perplexity AI products to enhance the AI capabilities of its Galaxy S26 flagship model, set to be released in early 2026. Samsung is the world's largest smartphone maker, holding nearly 20% of the global market share [1].

Samsung's strategic decision to explore new AI options comes amid growing competition in the AI market. Alphabet, Inc. (GOOGL) recently reported strong quarterly results, with CEO Sundar Pichai highlighting the company's leadership in the AI space. However, Samsung aims to diversify its AI offerings to remain competitive and provide customers with more choices [2].

In addition to AI services, Samsung is also evaluating new application processors for its Galaxy S26. The company is considering Qualcomm's Snapdragon 8 Elite 2 and its in-house Exynos 2600. The integration of these processors could lead to significant performance improvements and more efficient power usage [3].

The recent success of the Samsung Galaxy Z Fold 7, which has seen a surge in demand, indicates the growing acceptance of foldable phones. The device's thinner design and larger screen dimensions have garnered significant interest from consumers. The Galaxy Z Fold 7's pre-orders have surpassed the record set by its predecessor, the Galaxy Z Fold 6, with over 1 million units pre-ordered since its launch [1].

Samsung's partnerships and future plans reflect its commitment to innovation and staying ahead in the competitive smartphone market. By integrating advanced AI services and exploring new processor options, Samsung aims to provide customers with cutting-edge technology and enhanced performance. The company's plans to introduce a folding iPhone next year also suggest a strategic response to potential competition from Apple in the foldable phone segment [1].

References:
[1] https://www.sammyfans.com/2025/07/24/samsung-galaxy-z-fold-7-demand-is-a-sign-of-progressive-foldable-market/
[2] https://stocktwits.com/news-articles/markets/equity/samsung-looks-beyond-google-gemini-ai-for-galaxy-s-26-smartphone/choGHj9R5v1
[3] https://www.benzinga.com/markets/tech/25/07/46625455/samsung-in-talks-with-openai-and-perplexity-ai-for-galaxy-s26