Samsung SDI CEO Warns of Sluggish EV Demand Until H1 2026

In a recent interview, Samsung SDI CEO Choi Joo-sun shared his insights on the current state of the electric vehicle (EV) market and the challenges it faces in the coming years. The CEO expressed concerns about the sluggish demand for EVs, which is expected to persist until the first half of 2026. This revelation has sparked discussions among investors and industry experts about the future of the EV market and the potential impact on companies like Samsung SDI.

The slowdown in EV demand can be attributed to several factors, including the global economic recession and the market's transition from rapid growth to a more mature stage. As the EV market crosses the chasm in terms of adoption, the initial rapid growth is expected to level off, leading to a temporary slowdown in demand. Additionally, the continued global economic recession may lead to reduced consumer spending on new vehicles, including EVs, as people become more cautious with their finances.



Samsung SDI, a major player in the EV battery market, has felt the impact of the market slowdown. In the fourth quarter of 2024, the company reported an operating loss of 257 billion won ($176.54 million), marking a significant downturn from the previous year. This loss can be attributed to the slower demand growth for electric vehicle batteries and power tool batteries, as major customers adjusted their inventories.

In response to the market slowdown, Samsung SDI has outlined strategic plans for the coming years to ensure sustainable growth. The company aims to strengthen its technological competitiveness by securing leadership in next-generation products and technologies, such as all-solid-state batteries. Samsung SDI is committed to accelerating the commercialization and mass-production of these innovative battery solutions through its newly formed ASB Commercialization Team.



To mitigate the impact of the EV market slowdown, Samsung SDI is also focusing on improving its business structure and cost competitiveness. The company aims to gain global cost competitiveness as a preemptive response to changing market situations, focusing on securing the world's best cost competitiveness. Additionally, Samsung SDI plans to expand its collaborations and reinforce its business competitiveness by strengthening its strategic cooperation with existing customers and searching for new customers.

As the EV market continues to evolve, companies like Samsung SDI must adapt to the changing landscape and maintain their competitive edge. By focusing on technological innovation, cost competitiveness, and strategic partnerships, Samsung SDI aims to navigate the challenging market conditions and emerge stronger in the coming years. Investors and industry experts should closely monitor the company's progress and the broader EV market trends to make informed decisions about their investments.

In conclusion, Samsung SDI CEO Choi Joo-sun's warning of sluggish EV demand until the first half of 2026 highlights the challenges facing the EV market and the need for companies to adapt to the changing landscape. By focusing on technological innovation, cost competitiveness, and strategic partnerships, Samsung SDI is well-positioned to weather the market slowdown and secure its leadership position in the industry. As the EV market continues to evolve, investors and industry experts should closely monitor the company's progress and the broader market trends to make informed decisions about their investments.