Samsung Optimistic on India's Growth Trajectory Amid Global Trade Turmoil

Samsung sees India as a key strategic market with immense potential and remains optimistic about its growth trajectory. The company will continue to invest in innovation, manufacturing, and local value addition, aligning with India's vision of a self-reliant economy. Samsung reported revenue of over Rs 1 lakh crore in FY24 from the Indian market and operates with two manufacturing plants, three R&D centres, and one design centre in India.

Samsung has underscored India's significance as a key strategic market, expressing optimism about its growth trajectory. The South Korean tech giant, known for its innovation and local value addition, is set to manufacture its latest foldable phones in Noida, India. This move aligns with Samsung's long-term commitment to the country, which it views as a cornerstone of its global strategy [1].

JB Park, President and CEO of Samsung Southwest Asia, highlighted that India is not just a market but a key pillar in Samsung's global future. The company's optimism is bolstered by government initiatives like Make in India, Digital India, and a robust digital ecosystem [1]. Samsung's reported revenue of over Rs 1 lakh crore in FY24 from the Indian market underscores its pivotal role in the country's economy [1].

Samsung's focus on innovation is evident in its recent introduction of the seventh edition of its flagship foldable smartphone, the Galaxy Z series. The company plans to locally manufacture these new phones at its Noida plant, leveraging the expertise of its Bengaluru R&D facility [1]. The Galaxy Z Fold7 and Galaxy Z Flip7 have received over 2.1 lakh pre-orders, indicating strong consumer demand [1].

Samsung's commitment to reducing repair costs for consumers is another key aspect of its strategy. The company has found solutions to lower the cost of repair for its foldable devices, aiming to lessen the consumer burden [1]. Additionally, Samsung is working on a tri-fold phone, set to be launched by the end of this year, which it hopes will further enhance its market position [1].

In the competitive Indian market, Samsung is also streamlining its product range to increase efficiency. The company is reducing its SKUs, focusing on where to fight and optimizing its portfolio to better compete with rivals like Apple and Vivo [1]. According to IDC, Samsung was the second-largest smartphone vendor in India in Q1 2025, with a market share of 16.4% [1].

In conclusion, Samsung's strategic focus on India reflects its belief in the country's immense potential. The company's investments in innovation, manufacturing, and local value addition are aligned with India's vision of a self-reliant economy. As Samsung continues to optimize its product range and reduce repair costs, it aims to strengthen its market position and win the hearts of consumers.

References:
[1] https://m.economictimes.com/industry/cons-products/electronics/india-a-key-strategic-market-remains-optimistic-on-its-growth-trajectory-samsung/articleshow/123075277.cms