Samsung to Incorporate Microsoft's Generative AI Copilot into TVs, Monitors in 2025

Samsung Electronics plans to incorporate Microsoft's Generative AI Copilot into its 2025 TVs and monitors. The partnership aims to enhance the user experience and provide more intuitive features. Samsung is a leading electronics manufacturer with a diverse portfolio of products, including TVs, monitors, semiconductors, and home appliances. The company operates through four segments: Information Technology & Mobile Communications, Device Solutions, Consumer Electronics, and Harman.

Samsung Electronics, a leading electronics manufacturer, has announced the integration of Microsoft's Generative AI Copilot into its 2025 lineup of TVs and monitors. This strategic partnership aims to enhance the user experience by providing more intuitive and interactive features. The collaboration is part of Samsung's broader strategy to set a new standard for AI-powered screens.

The integration of Copilot into Samsung's latest TVs and monitors, including the premium Micro RGB TV, enables users to access Microsoft's powerful AI assistant through simple voice commands or remote control clicks. Copilot offers a range of AI-powered features, such as entertainment recommendations, visual aids, and language learning support [1].

Copilot's unique visual presence, designed as a friendly, animated opalescent blob, enhances user engagement by synchronizing its responses with mouth movements. Users can interact with Copilot through various means, including voice commands, remote control selection, and the Samsung Tizen OS homescreen [1].

The partnership between Samsung and Microsoft is part of a broader AI ecosystem that includes Samsung's Vision AI and other AI features. This collaboration complements recent upgrades to Samsung's Click to Search feature and Bixby voice assistant. Microsoft plans to expand the availability of Copilot to other TV manufacturers, indicating a broader rollout across the industry [1].

Samsung's executive vice president of the display business, Kevin Lee, stated, "Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you're learning something new, enjoying entertainment, tackling everyday tasks or more." Lee also emphasized Samsung's commitment to expanding collaborations with global AI companies to offer improved services to users [2].

Copilot is currently available on select 2025 Samsung TV models, including Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame, as well as the M7, M8, and M9 Smart Monitors [1]. This launch represents a significant step in Microsoft's vision of positioning Copilot as both a productivity tool and a companion, with potential for further customization and expanded features in the future [2].

References:
[1] https://theoutpost.ai/news-story/microsoft-s-copilot-ai-assistant-debuts-on-samsung-t-vs-and-monitors-19610/
[2] https://en.yna.co.kr/view/AEN20250828001200320