Samsung's Foldable Phone Sales Surpass Prior Model by 50%, Signals Category Momentum

Samsung's new Galaxy Z Fold 7 and Z Flip 7 have received strong US sales, with preorders surpassing the prior model by 50%. Carrier partners saw a 60% jump in Samsung foldable preorders. The new color choices and design of the devices are winning over customers, with more women embracing the format. The reception is a promising development for the folding phone category ahead of Apple's first folding iPhone launch next year.

Samsung Electronics Co. has reported robust sales for its latest foldable phones, the Galaxy Z Fold 7 and Z Flip 7. The company announced that US sales of these high-end devices have outpaced the prior models by 50%, indicating a growing consumer interest in foldable technology [1].

The Galaxy Z Fold 7, priced at $2,000, has received the most preorders ever for a book-style foldable. Its Z Flip 7, which opens like a flip phone, has also seen a significant increase in preorders. Together, these new devices have seen a 25% increase in total preorders compared to their predecessors, while carrier partners have witnessed a 60% jump in foldable preorders [1].

The success of these devices is attributed to several factors, including the new color options and the sleek design. The blue Z Fold 7 accounted for nearly half of the preorders, breaking from past trends where black was the preferred color. The coral red Z Flip 7 also exceeded expectations, making up nearly 25% of preorders [1].

Additionally, there has been a notable increase in female customers embracing the foldable format. Since 2024, there has been a significant increase in female Fold purchasers, which Samsung is continuing to monitor for its latest devices [1].

The Z Fold 7's thin and light design, weighing just 215 grams, has been well-received. It is 8.9 mm thick when folded and 4.2 mm when unfolded, making it more comfortable to hold. The device features a 6.5-inch Dynamic AMOLED 2X cover screen and an 8-inch Dynamic AMOLED 2X main display, providing a high-quality display experience [2].

The Galaxy Z Fold 7 is powered by the Snapdragon 8 Elite for Galaxy processor and offers up to 16GB of RAM, ensuring top-tier performance. It also includes a 4,400mAh battery with 25W wired charging, providing solid battery life for daily use [2].

The reception of these devices is a promising development for the folding phone category. As Apple Inc. continues to develop its first folding iPhone, set to debut next year, Samsung's success in the foldable market could signal a shift in consumer preferences [1].

References:
[1] https://www.bloomberg.com/news/articles/2025-07-31/is-samsung-s-new-galaxy-fold-selling-well-should-i-buy-a-galaxy-fold-flip-7
[2] https://www.financialexpress.com/life/technology-samsung-z-fold-7-top-5-reasons-to-choose-this-samsung-foldable-as-your-next-flagship-phone-3930252/