Sally Beauty and DoorDash Partnership: Enhancing Urban Consumer Reach and Driving Revenue Growth

Sally Beauty Holdings and DoorDash have partnered for the "Beauty on the Go" pop-up event in NYC, offering free swag bags and exclusive product promotions. This collaboration aims to engage urban beauty consumers and expand Sally Beauty's direct-to-consumer reach. The partnership reflects efforts to modernize distribution and adapt to digital-first beauty retail, but its impact on digital sales and value-focused consumer risk is not expected to be material at this stage.