Salesforce Surges on AI-Driven Strategy as $2.4B Trading Volume Ranks 29th Shares Still Lag Below Price Target

Salesforce (CRM) closed on August 13, 2025, with a 2.32% gain, as its daily trading volume reached $2.40 billion, ranking 29th in the market. The stock’s performance came amid strategic advancements in AI-driven customer experience solutions.

The company deepened its collaboration with NiCE to integrate AI-powered capabilities into the Salesforce Service Cloud, enhancing end-to-end customer service workflows. This partnership aims to unify contact center interactions with CRM data through a bidirectional integration with Salesforce Data Cloud, enabling real-time orchestration of customer journeys. NiCE also plans to join the Salesforce Zero Copy Partner Network, further streamlining data sharing to accelerate AI-driven decision-making across platforms.

Despite these developments, investor sentiment remained cautious due to broader economic uncertainties and competitive pressures. Salesforce’s share price remains significantly below the consensus price target of $349.41, indicating potential upside if the company successfully executes its strategic initiatives. Over the past year, the stock underperformed the US market and software industry benchmarks, but its three-year total shareholder return of 23.26% reflects resilience in long-term growth.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to now delivered moderate returns. The 1-day return was 0.98%, with a total return of 31.52% over 365 days. This indicates the strategy captured some short-term momentum but was subject to market fluctuations. It performed best in June 2023, with returns of 7.02%, and worst in September 2022, with a return of -4.20%. Overall, the strategy provided modest stability and growth, making it suitable for investors seeking consistent, low-risk returns. However, the returns were generally modest, with no standout performance that would indicate significant outperformance of the broader market.