Salesforce Shares Fall 1.54% on 1.77B in Volume Ranking 37th as Institutions Shift Stakes and Analysts Offer Mixed Outlook

Salesforce's stock fell 1.54% on 1.77 billion in trading volume, ranking 37th in market activity on August 14, 2025. The decline followed a 76.6% reduction in shares held by Kovitz Investment Group, while other institutions like DZ BANK AG and Pacer Advisors Inc. significantly increased their stakes, collectively owning 80.43% of the stock. Analyst ratings remain mixed, with a consensus price target of $346.84 and a "Moderate Buy" average rating.

Recent institutional activity highlights shifting investor sentiment, as Kovitz's position was trimmed alongside gains by GAMMA Investing LLC and Northern Trust Corp. The stock faces challenges from its IBD Composite Rating of 46 and a dividend cut to $0.416 per share, reducing its yield to 0.7%. CEO Marc Benioff’s sale of 2,250 shares at $260.30 further signals caution among insiders.

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