Salesforce Ownership Breakdown: Vanguard Leads with 8.83% Stake

Salesforce (CRM) stock is owned by 29.9% public companies and individual investors, followed by mutual funds, ETFs, other institutional investors, and insiders at 23.48%, 22.58%, 21.21%, and 2.83%, respectively. Vanguard owns the highest stake at 8.83%, and the Vanguard Total Stock Market ETF (VTI) and Vanguard S&P 500 ETF (VOO) own 3.05% and 2.83% stakes, respectively. Analysts have a Moderate Buy consensus rating with an average price target of $347.31, implying a 28.73% upside potential.

Salesforce (CRM) stock has seen significant interest from various investor groups, with a diverse ownership structure that includes public companies, mutual funds, ETFs, other institutional investors, and insiders. According to recent filings, public companies and individual investors hold 29.9% of the stock, followed by mutual funds, ETFs, other institutional investors, and insiders at 22.58%, 21.21%, and 2.83%, respectively. Vanguard owns the largest stake at 8.83%, with the Vanguard Total Stock Market ETF (VTI) and Vanguard S&P 500 ETF (VOO) holding 3.05% and 2.83% stakes, respectively [1].

The stock's ownership structure reflects a strong institutional presence, with hedge funds and other institutional investors owning 80.43% of the shares [1]. This indicates a high level of confidence in Salesforce's business model and growth prospects among professional investors.

Analysts have given Salesforce a Moderate Buy consensus rating, with an average price target of $347.31. This rating implies a 28.73% upside potential from the current stock price, reflecting analysts' bullish outlook on the company's future performance [2].

In addition to the ownership structure, several recent developments have influenced the stock's valuation. Salesforce recently announced the release of Agentforce 3, a significant upgrade to its digital labor platform. This update includes a new Command Center for monitoring AI agents, which has shown promising results in reducing customer case handle time and resolving administrative tasks autonomously. The company also reported a 233% surge in AI agent usage over six months, with 8,000 customers adopting the platform [2].

Cantor Fitzgerald maintained its Overweight rating and a $325 price target on Salesforce, highlighting the company’s new AI pricing structures and product updates. The firm noted that the simplified pricing could lower adoption barriers and potentially drive broader AI usage. KeyBanc reiterated an Overweight rating with a $440 price target, analyzing the potential acquisition of Informatica to address data challenges. Citizens JMP reiterated its Market Outperform rating with a $430 price target following comments from Salesforce CEO Marc Benioff on AI handling up to 50% of work within the company [2].

These developments reflect Salesforce’s ongoing efforts to integrate and monetize artificial intelligence across its offerings, which could drive future growth and profitability.

References:
[1] https://www.marketbeat.com/instant-alerts/filing-salesforce-inc-nysecrm-position-increased-by-eulav-asset-management-2025-07-07/
[2] https://ca.investing.com/news/analyst-ratings/cantor-fitzgerald-reiterates-overweight-rating-on-salesforce-stock-93CH-4091683