Salesforce CEO Benioff Sells and Buys Shares in a Series of Transactions

Salesforce, Inc. has recently disclosed a series of transactions involving the company's CEO, Marc Benioff. On August 1, 2025, Benioff exercised his option to sell 484 shares at a price of $252.89 per share. Additionally, he purchased 2,250 shares at a price of $161.50 per share. Furthermore, Benioff sold 123 shares at $253.72 per share, 182 shares at $254.69 per share, 490 shares at $251.93 per share, and 971 shares at $250.72 per share.

Salesforce Inc. (NYSE: CRM) has recently disclosed a series of transactions involving its CEO, Marc Benioff. On August 1, 2025, Benioff exercised his option to sell 484 shares at a price of $252.89 per share. Additionally, he purchased 2,250 shares at a price of $161.50 per share. Furthermore, Benioff sold 123 shares at $253.72 per share, 182 shares at $254.69 per share, 490 shares at $251.93 per share, and 971 shares at $250.72 per share.

Following these transactions, Benioff directly owns 11,911,571 shares and indirectly owns 10,107,000 shares through trusts and the Marc Benioff Fund LLC [1].

The transactions were conducted under a Rule 10b5-1 trading plan, which allows insiders to sell or purchase shares according to a predetermined plan, ensuring that the sales are not based on material, non-public information. The weighted average prices for the shares sold ranged from $250.7182 to $254.6931, totaling $566,855 [2].

Analysts have provided varying perspectives on Salesforce's stock. Citizens analyst Patrick Walravens reiterated a Market Outperform rating on Salesforce stock, maintaining a price target of $430. JMP Securities also upheld its Market Outperform rating and $430 price target following Salesforce’s merger with Informatica. However, BMO Capital lowered its price target for Salesforce to $335, citing a lack of near-term catalysts, especially concerning its AI initiatives. Cantor Fitzgerald continues to support Salesforce with an Overweight rating and a $325 price target [2].

These transactions and analyst evaluations provide investors with a range of perspectives on Salesforce’s potential. As always, investors should carefully consider their investment objectives, risk tolerance, and seek professional advice before making any investment decisions.

References:
[1] https://www.tradingview.com/news/tradingview:efbfbdb636362:0-salesforce-ceo-marc-benioff-sells-2-250-shares/
[2] https://www.investing.com/news/insider-trading-news/salesforces-benioff-sells-606k-in-shares-93CH-4161346