¿El reinicio impulsado por IA de la compañía de software Salesforce es una oportunidad de compra en 2026?

Salesforce's 2025 transformation into an agentic AI leader has positioned it at the intersection of technological innovation and enterprise demand. With the launch of Agentforce 360-the first platform to integrate humans and AI agents in a governed, context-aware system-the company has redefined its role in the digital labor market according to Salesforce. As investors weigh whether this AI-driven reinvention justifies a 2026 buy opportunity, the answer hinges on two pillars: strategic AI positioning and valuation re-rating potential.

Strategic AI Positioning: Building the Agentic Enterprise

Salesforce's pivot to the Agentic Enterprise model represents a calculated response to the maturation of AI capabilities and enterprise needs. Agentforce 360, which unites Data 360 and Customer 360, ensures AI agents operate with contextual awareness and compliance, addressing critical governance concerns. This platform is not merely a product but a foundational shift, enabling companies to automate workflows while adhering to regulatory frameworks-a differentiator in an era of AI skepticism.

The ecosystem around Agentforce further strengthens Salesforce's position. The Agentforce Marketplace (AgentExchange) taps into the $6 trillion digital labor market, allowing partners to monetize AI agents. Meanwhile, Agentforce Voice enhances customer interactions through real-time voice conversations, a feature that has already driven measurable improvements in customer satisfaction for early adopters like OpenTable. These innovations align with Salesforce's broader vision of the "agentic operating system," embodied by Slack, where AI agents collaborate in real time with employees and systems.

Competitive advantages are further cemented by Salesforce's focus on low-code development and governance. According to analysts, unlike rivals that prioritize raw AI capabilities, Salesforce emphasizes deterministic reasoning and workflow integration, ensuring AI tools are both scalable and trustworthy. Recognition from the 2025 IDC MarketScape as a leader in AI-powered digital experiences underscores this strategic clarity.

Valuation Re-Rating Potential: Balancing Growth and Skepticism

Financially, Salesforce's AI initiatives are already driving revenue. Agentforce alone generated over $500 million in annualized revenue in 2025, with the company raising its FY26 forecast due to strong AI adoption. The FY30 revenue target of $60 billion, supported by a 10% organic CAGR, hinges on sustained AI growth and customer expansions. However, the stock has underperformed, falling nearly 30% year-to-date amid investor concerns about long-term demand and data quality challenges.

Valuation metrics suggest a potential re-rating. Salesforce's forward P/E ratio of 20.22 indicates optimism about future earnings, while its trailing P/E of 35.32 reflects a premium for growth according to market analysis. Analysts remain cautiously bullish: 44 "buy" ratings, 13 "hold" ratings, and one "sell" point to a "Moderate Buy" consensus, with an average price target of $330.06-24.43% above current levels according to market analysis. Notably, Citizens analysts raised their target to $405, citing momentum in AI offerings like Agentforce, while UBS maintained a neutral stance due to mixed earnings according to financial reports.

The re-rating case rests on Salesforce's ability to address data quality issues-a persistent challenge for 49% of business leaders-that currently limit AI effectiveness according to Salesforce research. By prioritizing zero-copy architectures and governance tools, Salesforce aims to turn data friction into a competitive edge according to industry trends. If successful, this could unlock the $60 billion revenue target and justify a multiple expansion.

Risks and Realities

Despite these strengths, risks linger. Data quality concerns and the high cost of AI adoption could slow enterprise uptake. Additionally, the stock's underperformance reflects skepticism about whether AI-driven growth will translate to sustained profitability. Salesforce's Profitable Growth Framework-aiming for a combined growth rate and operating margin of 50 by FY30- depends on balancing innovation with margin discipline.

Conclusion: A Calculated Buy?

Salesforce's AI-powered reinvention is a compelling narrative, but its 2026 buy potential depends on execution. The Agentic Enterprise model addresses critical gaps in AI governance and workflow integration, positioning Salesforce as a leader in a transformative market. However, the stock's valuation must align with these ambitions. With a forward P/E suggesting discounted future growth and analyst price targets implying a 20–25% upside, investors may find value in a "Moderate Buy" stance. For those willing to navigate near-term volatility, Salesforce's AI strategy offers a long-term bet on the future of enterprise software-one where humans and AI agents work in tandem to redefine productivity according to Salesforce leadership.