Salesforce's AI Acquisition Drives $2.12B Trading Day Ranks 27th as Stock Rises 0.83%

Salesforce (CRM) rose 0.83% on August 19, with a trading volume of $2.12 billion, ranking 27th in the market. The stock’s performance followed its announcement of acquiring Regrello, a business process automation provider, to enhance its AI-driven workflow capabilities. The deal, expected to close in Q3 2026, aims to integrate Regrello’s technology into Agentforce and Slack, enabling customers to automate manual processes and improve operational efficiency.

Regrello’s AI-native platform specializes in converting unstructured data into coordinated workflows, addressing a key challenge in enterprise automation. Salesforce highlighted that the integration would allow employees to automate repetitive tasks, collaborate in real time, and accelerate customer value delivery. CEO Steve Fisher emphasized the need for agility in business processes, stating that disconnected tools and manual workflows hinder productivity.

Analysts noted that this acquisition aligns with Salesforce’s broader strategy to strengthen its agentic AI capabilities. By incorporating Regrello’s technology, the company aims to expand its leadership in hybrid work environments where human-AI collaboration is critical. The move follows recent acquisitions of AI-focused startups like Waii and Bluebirds, underscoring Salesforce’s commitment to enhancing Agentforce and Data Cloud offerings.

The transaction will be funded through cash reserves and is not expected to impact Salesforce’s fiscal 2026 guidance or capital return programs. Regrello, with approximately 90 employees, will contribute its expertise in supply chain automation, further solidifying Salesforce’s position in enterprise workflow solutions.

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