Salesforce to Acquire AI Startup Waii for Enhanced Data Analysis Capabilities

Salesforce acquires AI startup Waii to simplify data analysis, allowing users to access and analyze data using natural language queries. The acquisition aligns with Salesforce's strategy to embed AI across its product suite, enhancing forecasts, automation, and personalization. CRM stock was down 3.2% on Monday's regular trading session.

Salesforce has signed a definitive agreement to acquire Waii, a leading enterprise-grade natural language-to-SQL platform. The acquisition aims to enhance Salesforce's data analysis capabilities, allowing users to access and analyze data using natural language queries. This move aligns with Salesforce's strategy to embed AI across its product suite, enhancing forecasts, automation, and personalization [1].

Waii's technology translates plain-language questions into complex, production-ready SQL queries, helping users navigate disconnected data silos more efficiently. The platform creates a dynamic metadata knowledge graph that maps an enterprise's entire data landscape, enabling highly accurate and contextual SQL queries. This integration is expected to enhance Salesforce's ability to deliver more intuitive ways to explore and manage data [1].

The acquisition is expected to close in Salesforce's third fiscal quarter of 2026, subject to customary closing conditions. Salesforce plans to integrate Waii into its Data Cloud, with the technology powering agentic workflows and AI-driven insights across the platform, including Agentforce and Tableau Next [1].

Meanwhile, Informatica, another key player in data management and AI, has reported solid second-quarter revenue growth and significant gains in cloud subscriptions and cloud ARR. Despite being in the process of being acquired by Salesforce, Informatica is continuing to innovate and grow, with strong demand for its IDMC and related products [2].

The acquisition of Waii by Salesforce is part of a broader trend in the tech industry, where companies are increasingly investing in AI to simplify complex data analysis and improve user experience. The move could also have an impact on the CRM stock market, with Salesforce's stock down 3.2% on Monday's regular trading session [1].

References:
[1] https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-waii/
[2] https://www.crn.com/news/ai/2025/informatica-maintains-product-innovation-pace-reports-revenue-growth-amidst-salesforce-acquisition-process