Saia Names Americold Marketing Leader Lisa Silverboard as VP of Marketing

Saia Inc. has appointed Lisa Silverboard as VP of marketing to lead communications and community affairs work and strengthen the company's brand. Silverboard brings over 20 years of experience in brand management and marketing leadership roles. She previously led marketing at Americold and will help Saia expand its market presence and enhance the customer experience. The hiring comes after the carrier built out its nationwide service and aims to use targeted marketing initiatives to grow revenue in more profitable areas.