Sabio's Household Graph Milestone: A Game Changer in Ad-Tech

Sabio Holdings Inc. (TSXV: SBIO)(OTCQX: SABOF) has reached a significant milestone in the ad-tech industry with its household graph now reaching 80 million households, representing 70% of all U.S. streaming households. This achievement is a testament to Sabio's commitment to scaling precision and inclusivity in targeting, activating, and measuring streaming audiences. Let's delve into the implications of this milestone and explore how Sabio's household graph compares to other data providers.



Sabio's household graph expansion has been driven by continuous updates to internal systems, ensuring compliance with evolving regulations and adaptability to newer devices. The graph is powered by human behavior signals from 280 million mobile devices and 110 million CTV devices, matched to ensure the data used is sourced from authentic households. This platform-agnostic and transparent approach provides advertisers with richer audience intelligence, enabling them to better comprehend who they are reaching and improve their marketing strategies.



In comparison to other data providers, Sabio's household graph stands out due to its scale, accuracy, and diversity. With 55 million validated people-based households, Sabio's graph is one of the largest in scale. Its platform-agnostic and transparent approach ensures that the data used is authentic and accurate, providing advertisers with confidence in their targeting and measurement efforts. Additionally, Sabio's graph represents a balanced mix of iOS, Android, connected TVs, and other devices, ensuring that the data is not biased towards a specific platform or device.

The potential benefits for advertisers and agencies leveraging Sabio's household graph for targeting and measurement include a holistic view of audiences, improved campaign performance, transparency and accuracy, and adaptability to evolving regulations. By providing a comprehensive understanding of who advertisers are reaching, Sabio's household graph enables better targeting and more effective marketing strategies. With access to richer audience intelligence, advertisers can optimize their campaigns in real-time, leading to improved performance and better ROI.

In conclusion, Sabio's household graph expansion has provided the company with a competitive advantage in the ad-tech industry by offering advertisers a comprehensive and accurate view of audiences. This has contributed to Sabio's market share capture within the ad-supported streaming space, with a 29% YoY growth in Connected TV/OTT sales. As the ad-supported streaming space continues to grow, Sabio's unique household graph and innovative approach to audience analytics position the company well for future success.