Ryde Unveils Revamped Brand Identity for Enhanced Mobility Experience

Ryde has unveiled a refreshed visual identity to enhance the mobility experience. The new design language features warmer colors, expressive illustrations, and clearer visual cues to reduce friction and improve everyday experiences. The updates also include improved in-app user flow, clearer messaging, and more prominent display of cashback and rewards. The new design is part of Ryde's ongoing effort to strengthen its human-centered mobility experience.