Russian Copycats of McDonald's and Starbucks Prepare to Defend Their Turf Amid Ongoing War

After McDonald's and Starbucks left Russia due to sanctions, local franchises like Vkusno i Tochka and Stars Coffee have thrived, offering similar products with subtle differences. These Russian copycats aim to defend their market share and may prevent the original brands from reclaiming their presence in the country. With record income growth and rising consumer sentiment, these companies are preparing for a long-term market presence.