Rumble Stock: A Tale of Two Years

Rumble Inc. (RUM) has been a rollercoaster ride for investors over the past two years. In 2024, the company's stock skyrocketed by an astonishing 189.8%, only to sink in 2025. Let's delve into the factors that contributed to this dramatic swing in stock performance.

Rumble's Stock Surge in 2024

Rumble's stock price surge in 2024 can be attributed to several key factors:

1. User Growth and Engagement: Rumble experienced significant user growth, particularly during politically charged events. This increase in user engagement and platform usage contributed to the stock's rise. For example, Rumble set records for concurrent viewers during the U.S. presidential debate, which likely boosted investor confidence in the company's growth prospects.
2. Revenue Growth: Although Rumble's revenue growth and profitability are still in question, the company has shown improvement in this area. Revenue increased by 19.36% in 2024 compared to the previous year, signaling potential for future growth and improved financial performance.
3. Analyst Ratings and Price Targets: Analysts have generally maintained a "Hold" rating for Rumble stock, indicating that they believe the stock is likely to perform similarly to the overall market. However, the sole analyst with a 12-month price forecast for Rumble stock has a target of 8.00, which predicts a decrease of -27.01% from the current stock price of 10.96. This target suggests that analysts may be optimistic about the stock's short-term performance.
4. Market Sentiment: The broader market sentiment around tech and media stocks may have contributed to Rumble's stock price surge. As a tech company operating in the media space, Rumble may have benefited from positive market sentiment towards these sectors.

These factors, combined with the company's unique position in the video platform market, likely contributed to Rumble's stock price surge in 2024.



Rumble's Stock Decline in 2025

Rumble faced several challenges in 2025 that contributed to its stock price decline. Some of these challenges include:

1. Monetization struggles: Despite its user growth, Rumble has struggled to monetize its platform effectively. This is evident in its financial performance, which has yet to improve. In 2025, the company's revenue growth was projected to be only 18.5%, which may not be sufficient to attract investors and maintain the stock's value.
2. Insider selling: There has been a lack of insider buying and continued sales by major stakeholders. This trend can signal potential concerns about the company's stock trajectory among its leadership. For example, Robert Arsov, a director at Rumble, sold 27,500 shares at $5.31 in 2025, which may have contributed to the bearish outlook for the stock.
3. Volatility driven by political events: Rumble's stock performance has been influenced by political events, particularly those involving figures such as former President Donald Trump. The stock experienced a decline following the debate between Trump and Vice President Kamala Harris, even as Rumble set records for live viewers during the event. This volatility can weigh on the stock's performance and make it less attractive to investors.
4. Competition in the digital platform space: The crowded digital platform space has made it challenging for Rumble to sustain growth, maintain profitability, and fend off competition. While Rumble continues to attract users, particularly those seeking alternatives to mainstream platforms, the financial viability of its business model remains in question.

These factors, combined with the broader market sentiment and the company's financial performance, likely contributed to Rumble's stock price decline in 2025.



In conclusion, Rumble's stock price surge in 2024 can be attributed to user growth, revenue growth, analyst ratings, and market sentiment. However, the company faced challenges in 2025, including monetization struggles, insider selling, political event-driven volatility, and competition in the digital platform space. As an investor, it's essential to stay informed about these factors and make informed decisions based on the company's performance and the broader market trends.