Rumble's Q1 2025 Earnings Call: Navigating Contradictions in Crypto Strategy, Creator Economy, and Revenue Growth

Importance of Bitcoin and crypto in business strategy, Rumble's position in the creator economy, advertising revenue trajectory, and M&A strategy are the key contradictions discussed in Rumble's latest 2025Q1 earnings call.



User Retention and Growth in Video Business:
- Rumble Video posted MAUs of 59 million in Q1 2025, with an 87% retention from Q4.
- This was a significant improvement from 60% retention post-US midterm elections in 2022.
- The increase in retention was due to the team's focus on improving user engagement since Q1 2023.

Advertising Business Expansion:
- Rumble Advertising secured notable campaigns with Netflix, Crypto.com, and Chevron.
- This marks a shift from previous artificial headwinds to current positive traction with new partnerships.
- The expansion is attributed to the new U.S. administration and Rumble's diversified offering for larger brand advertisers.

Rumble Cloud and Strategic Partnerships:
- Rumble Cloud announced a partnership with the Government of El Salvador and secured a deal with the Tampa Bay Buccaneers.
- This reflects increased appetite for Rumble Cloud's services at high government levels and in the sports vertical.
- Growth is driven by strategic partnerships and expanding opportunities in government and sports sectors.

Financial Performance and Strategic Investments:
- Rumble reported revenue of $23.7 million, a 34% increase year-over-year.
- The company ended the quarter with $301.3 million in cash and acquired $211 Bitcoin.
- The investment from Tether and strategic purchases of Bitcoin are aimed at expanding monetization efforts and future growth.