Rumble's 2025 Q2 Earnings Call: Unpacking Contradictions on Advertising Strategy, Tether's Role, and User Growth

Advertising and RAC Growth Strategy, Tether's Involvement and Strategic Rationale, MAU Growth and ARPU Strategy, Advertising Revenue and RAC Growth are the key contradictions discussed in Rumble's latest 2025Q2 earnings call



User Growth and Platform Stability:
- Rumble Inc. held strong at 51 million MAUs, marking the eighth consecutive quarter above the 50 million mark, despite the departure of its largest live streamer, Dan Bongino.
- The stability in user growth is attributed to the depth of the creator base and the stickiness of the platform, which highlights the resilience of Rumble's ecosystem post-election.

Revenue Growth and Monetization Strategy:
- Rumble reported $25.1 million in revenue for Q2, up about 12% year-over-year and sequentially, despite lapping the election year surge.
- The growth was primarily driven by an increase in audience monetization revenues from Rumble premium and local subscriptions, offset by advertising revenue.

Advertising and Partnership Expansion:
- Rumble's advertising revenue showed signs of potential growth with increased publisher inventory and partnerships with SSPs like PubMatic.
- The expansion of RAC and partnerships, along with an anticipated rise in CPMs, are expected to drive future advertising growth.

Cloud Business and AI Focus:
- Revenue from other initiatives grew by $0.9 million, reflecting further traction in Rumble's Cloud business, which is considered underappreciated.
- The company's strategic focus on AI and high-performance computing, especially with the proposed acquisition of Northern Data, aims to stay competitive in the rapidly evolving tech landscape.